The ever-changing landscape of likes, shares, and hashtags. It seems like every week there's a new trend sweeping the internet, and it can be tough to keep up. But fear not, because with a little bit of humour and a lot of scrolling, we can make sense of it all. Here are some possible social media predictions and trends for 2023
Continued Growth of Video Content: Video content will continue to dominate social media platforms in 2023. And the reason for this is simple - humans have always been suckers for a good performance. Whether it's watching a comedian do stand-up or a dancer bust a move, we love being entertained. And what better way to get our daily dose of entertainment than by watching short form videos on social media? With so many talented creators out there, there's never a dull moment on our feeds. Plus with the growing popularity of short-form video content features on various social media applications Instagram Reels and now Youtube Shorts, it is important now more than ever that brands invest in quality video content creation.
Greater Emphasis on Personalization: Social media platforms will increasingly focus on personalised experiences for their users. This may include more targeted advertising, curated content, and customised user interfaces. Nothing says "good morning" like opening up your social media account and seeing an ad for the exact product you were just thinking about. It's like someone's watching us all the time... oh wait, they are.
The Rise of Niche Social Networks: As social media platforms become more crowded and noisy, there will be a growing demand for niche social networks that cater to specific interests and communities. Let's take an example of the latest social media platform taking the world by storm: Bereal. Given that Bereal is a social media platform that celebrates raw and unfiltered honesty, it may seem a little counterintuitive for brands to use it for their marketing strategies. But where there's a will, there's a way, right? Bereal is all about being real, so some brands might use it as a chance to be transparent about their products or practices. A clothing brand might share a post about their ethical manufacturing process or how they're trying to reduce their carbon footprint. To know more about how brands like Chipotle and Elf are navigating their way across the new platform, click here.
Continued Importance of Influencer Marketing: Influencer marketing will continue to be a crucial element of social media marketing in 2023. Small brands have used and will continue to use influencer marketing to target a specific, niche audience. For instance, Mamaearth, a skincare brand that has gained a cult following in recent years, and much of their success can be attributed to their use of influencer marketing, especially collaborating with influencers who believe and support the cause of vegan and cruelty-free skin care.
In conclusion, when it comes to social media trends, they are dynamic and ever-changing, so the best strategy that brands can adopt is to try and embrace these trends and have fun while doing so!
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